It’s become immediately apparent over the years that an investment in digital marketing isn’t just welcomed but truly needed. More and more customers are going online for their purchases, and this even includes online purchases that are picked up in-store.
The job market for this type of work is only growing, especially as the skills gap continues to widen.
The simple truth is that businesses are investing in digital marketing like never before. Bigger budgets, more career choice, and increased pay are only a few of the immediate benefits to working in digital marketing.
There are some other reasons why this is a good call, but we’re going to narrow it down for you and give you the best reasons to getting your digital marketing certification.
The skills gap that we’re currently seeing shows a total of 150,000 jobs that will be available in 2020, but with not enough professionals to fill each of these jobs, it behooves individuals to get their digital marketing certification.
Should you do this, you’ll be looking at a situation where demand is greater than supply, which will only increase your chances of being hired at a good salary. This is always a good move to make.
All during the recession, graduates faced a struggling jobs market that only seemed to worsen. Now, however, you can head this off by studying in a profession that only shows signs of growth. This will be a profession that can future-proof you. Job security plus generous compensation equals one happy employee.
It’s true that your confidence might have taken a hit during the great recession, but this doesn’t mean that you should give up entirely. Your skills are still valuable and in-demand, it’s just that you might need to consider taking them into the digital realm.
Mondo asserts that the demand for digital marketing professionals is set to rise by 38 percent. Now’s as good a time as ever to take advantage of this latest development and pursue a career in digital marketing.
More job opportunities
Believe it or not, the headquarters of some of the giants in digital marketing like Twitter, Google, and LinkedIn is actually in Dublin, Ireland. It’s exceedingly rare to find that there aren’t any job opportunities in this area, as these multinational companies are always hiring.
There are a variety of companies creating new jobs in digital marketing, even if those companies aren’t heavy hitters like Google and the like. In fact, hundreds of jobs have opened up this year alone, and that figure is only set to rise in the future.
In fact, it’s gotten to the point where potential employees can get a bit picky with the company they want to choose, allowing them to pause and consider which company they’d like to go with in the end.
Get paid more
This one seems self-explanatory, but it does bear repeating. It’s the simple law of supply and demand. Since the demand is so high for your marketable services and the supply is so low, pay is only going to go up and perhaps even skyrocket. With this to count on, you’ll be able to negotiate your salary with any prospective employer.
The increase in pay even in the last five years has been incredible, and it’s set to rise as the skills gap only continues to widen. It’s not only managerial positions that are going through an increase in salary amount. Even entry level positions are seeing a sizeable increase in salary.
It’s predominantly been the case that prospective employees would have to try to find an internship or some graduate program to come their way so that they can begin to build their portfolio and land their dream job.
This simply isn’t the case with digital marketing. You’re now able to kickstart your career in a very simple and comprehensive way.
Investing in a strong social media presence is the way to go. You could start a Twitter and then build followers that way while perhaps building up a blog of your own.
If you do start a blog, though, keep in mind that this is an investment, and this is one that you need to invest time into consistently. It’s not enough to have some blog posts. You need to stay current and relevant and regularly update your blog with new posts.
There are even online exams you can take, such as with MarketMotive and other similar services. MarketMotive has one of the most comprehensive and best-designed exams and training out there. All of this will look great on a resume and get you that much closer to landing the job of your dreams.
It does help to know the right people and to leverage your social circle to push yourself forward. So if you were a fashion designer, you could tweet some of your illustrations to celebrities or well-known artists to get yourself out there. Networking is crucial in the world of digital marketing.
Learning current digital marketing trends can be a tricky thing to master. You might want to go out on your own and figure it out yourself. While commendable, it’s also a bit foolhardy. It’s much better to enter into some training program. This will teach you the ins and outs of the industry while at the same time getting you that much closer to a certificate that you can use to get a job.
This can even help those who already have positions in the digital marketing world. By taking these extra courses and even renewing certifications in the field of study, they can keep relevant while at the same time opening themselves up to the possibility of higher advancement either within their company or elsewhere.
These digital marketing courses can assist anyone in the learning process, the best way for them to plan and execute any effective online marketing campaigns in a way that’s very well-organized way and all with a minimal budget. That’s the unique benefit of taking a digital marketing class to reach certification.
The benefits are many
Whether you’re brand new to the world of digital marketing or have been in the business for a year, going through a certification program has its benefits. Among them is the fact that this will enhance your authorization.
Getting an advanced digital marketing certification will show employers that you have the drive and always take the initiative. This can only really work in your favor. It also indicates that you’ve established lots of knowledge in the field of digital marketing. More experience and knowledge equal higher pay and an easier job search.
This also no doubt increases your value when it comes to employment. You can also consider the fact that this is an ever-growing field in an ever-changing world. If companies find someone who can not only keep up but pioneer their solutions, they won’t be likely to fire them anytime soon.
You can also strengthen what are known as the core concepts of digital marketing. This in effect is the same as the saying that insists you need to learn the rules first before you can break them. There is no one solution to every problem, but certification in digital marketing will allow you to get the solution that works for you.
Your knowledge base will only increase if you go for a digital marketing certification program. In the age of information, up-to-date knowledge is essential to getting ahead both on the personal level and the organizational level. As IT businesses are increasingly seeking out candidates with experience in digital marketing, a certification program is more relevant now than ever before.
You can also boost your confidence level as you build your skillset. Along with having knowledge in the industry, that trust increase will serve you well when it comes to interviewing for positions or implementing decisions should you already have a position.
What to expect?
You can look forward to finding in your program of choice some skill sets that will undoubtedly help you in enhancing your business strategy. Here are some things to look for when it comes to going about getting your digital marketing certification.
- Creative as well as Skill Development for use within Internet Marketing
- Ways to Build an Appealing Website
- Web Analysis as well as Tracking Methods, Testing, and Reporting
- Analyzing a given Customer’s behavior, doing Markets as well as Planning
- Search Engine Optimization (SEO) as well as Search Engine Marketing (SEM)
- Both Organic as well as Paid Search
- Multi-Channel Marketing as well as Integrated Campaigns
- Creating for yourself an Online Brand
- Website Analytics Monitoring
Along with these pieces of knowledge, you can take advanced courses in web analytics, email marketing, social media marketing, mobile marketing, affiliate marketing, and search engine marketing.
Learn from the best
At places such as MarketMotive, you can learn from the best in the class. Learning analytics and marketing from professionals who have been there and lived to tell the tale will give you a great deal more confidence in your program going into the future.
You can also be brought to a certain baseline that all employees will be brought to in future. If your employer mandates that everyone get a digital marketing certification, not only will this help you in your current job, but it’ll make it easier to land a job somewhere else. When you consider that your employer will likely pay for this education, you really can’t go wrong.
Along with all of this, there are even office hours where you can ask questions and get clarifications from the person administering your digital marketing certification program. This will make it much easier for you to succeed in the future.
At MarketMotive, you’re always working with the best in the industry. Their teachings are coupled with easy to understand videos that will make the whole process that much easier for you to follow.
The teachers at MarketMotive have been lauded for their comprehensive way of covering all the topics that pertain to digital marketing certification, and several testimonials have singled out instructors by name to share with others just how good of a job these instructors do.
When you look at how things are right now in this hyper-connected world of ours, it doesn’t make sense not to turn to something like digital marketing to make sure that you’re current, up to date, and still relevant in the business world.
You’ll have to look at specific aspects of the digital marketing process, such as search engine marketing and search engine optimization to best understand what all goes into the complicated process of digital marketing.
It’s entirely possible to get jobs in the field of digital marketing without having completed any certification. However, it’s just as easy for you to get passed up in the job search or else in the running for a promotion.
Instead, it’s best to take the direct approach and get exactly what you need to ensure your success. In this case, the thing you need is digital marketing certification. With this, you’ll be able to contribute to the success of your business directly.
The best thing to do is to go with a service that you can trust for digital marketing certification. This will have to be a service that provides optimized content in its instruction and hires instructors who have years of experience as well as a vested interest in your success and the know-how to get you there. The best bet for you truly is MarketMotive. With their comprehensive training that covers every aspect of digital marketing and professional staff who will ensure that you get there, it’s hard for you to find a better service than MarketMotive.