Digital Marketing Career & Leadership Coach
Voice search is on the rise. Before you chalk it up to just another technological novelty, here are 31 stats that prove voice anything but a fad – and a few ways you can take advantage of it.
Alexa. Assistant. Bixby. Cortana. And of course, Siri.
No doubt you’ve heard the names of a least a few of the above digital assistants. More importantly, you might be one of the 39 million Americans (and growing) who’ve engaged voice AI through a smart speaker you own.
Thought leaders aren’t just people who throw out idea after idea, hoping one stick around. They’re the people who give well-rounded answers to complicated questions.
They earn their reputation by providing solutions that can both connect with and inspire those around them. They may be recognized leaders in their company, but they don’t have to be.
Anyone with enough insight and experience can be a thought leader if they have the right characteristics, but different thought leaders have different characteristics.
Some work better on their own while others prefer to collaborate. Some want to challenge conventional views for the sake of progress while others want to use their competitive streak to bring out the best in themselves and their company.
It’s worth taking time to dissect and analyze these qualities to answer the all-important question: what type of thought leader are you?
You probably know that you should use digital advertising and digital marketing to get your product or service into the public’s eye. Digital marketing and digital advertising, although very similar, are two different ways of publicizing your business.
Digital advertising tends to be broadly targetted and disruptive. Digital marketing, which includes content marketing, is more focused towards specific customers. Digital marketing also aims to attract potential customers instead of disrupting them.
You might be wondering how much digital marketing differs from traditional marketing. Here’s the deal: digital marketing is huge, but it hasn’t completely replaced traditional marketing…at least not yet.
What’s the bottom line? Most companies benefit from a combination of digital and traditional marketing. We’ll learn what are they, difference, pros and cons and scope of these.
Digital marketing has taken over, and there is no question about that. Modern-day consumers have grown extremely dependent on online platforms for different uses.
The availability of electronic devices and the internet have contributed to this phenomenon. Whether it’s a homeowner looking for a handyman or a student researching material for a paper, online resources have become almost indispensable. This dominance is what has made digital marketing so relevant.