It’s easy to confuse the terms digital marketing and online marketing, in particular with the boom in Internet traffic over the past decade.

However, there are distinct differences between these two terms that have implications for any marketing plan. Digital marketing is an umbrella term that covers all types of marketing that involve electronic media, and it’s been around since the invention of the radio in 1896.

Digital marketing has grown and changed to include a multitude of channels, which according to SAS include:

• Phone Apps
• Podcasts & Radio
• Electronic Billboards
• TV
• Online Marketing