Blog Archives - Page 6 of 6 -

7 Digital Marketing Career Challenges and How to Overcome them

Feeling Weighed Down By the Demands of Digital Marketing? You May Recognize These 7 Digital Marketing Career Challenges — And We’ll Show You How to Overcome Them!

Do you work in the digital marketing field? Are you constantly looking for new ways to get ahead of digital trends and to make a difference in the social and digital spheres for your brand? Are you currently having difficulty breaking through with some of your creative campaigns that you thought surely would perform well?

Difference between Digital Marketing & Online Marketing

It’s easy to confuse the terms digital marketing and online marketing, in particular with the boom in Internet traffic over the past decade.

However, there are distinct differences between these two terms that have implications for any marketing plan. Digital marketing is an umbrella term that covers all types of marketing that involve electronic media, and it’s been around since the invention of the radio in 1896.

Digital marketing has grown and changed to include a multitude of channels, which according to SAS include:

Phone Apps
Podcasts & Radio
Electronic Billboards
TV
Online Marketing