What is the Digital Marketing Career Progression?

digital marketing career progression

Unlike traditional marketing, digital marketing has taken on a life of its own. Mainly because it has evolved into a wide variety of different online digital marketing sectors that requires both new and well-seasoned marketing professionals to become savvier in this area to stay in the game.

The beginner digital marketers may find themselves trailing behind their well-seasoned predecessors, however, because most of them have come from the traditional marketing era and thus already have some foundational marketing principles under their belt. This experience would make it easier for them to transition into the digital marketing space.

This experience would make it easier for them to transition into the digital marketing space.

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Difference between Digital Marketing & Online Marketing

online marketing vs digital marketing

It’s easy to confuse the terms digital marketing and online marketing, in particular with the boom in Internet traffic over the past decade.

However, there are distinct differences between these two terms that have implications for any marketing plan. Digital marketing is an umbrella term that covers all types of marketing that involve electronic media, and it’s been around since the invention of the radio in 1896.

Digital marketing has grown and changed to include a multitude of channels, which according to SAS include:
  • Phone Apps
  • Podcasts & Radio
  • Electronic Billboards
  • TV
  • Online Marketing
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