Blog

Social Media Strategy: 10 Tips to Maximize your Social Media Efforts

No Comments
10 Tips to Maximize your Social Media Marketing Efforts

Social media is here to stay and whether you love it or hate it, it’s a smart way to reach out to your audience.

Despite the privacy concerns and ongoing controversies, more people than ever are joining one service or another to share their thoughts and feelings with the wider world.

There are over 3.3 billion social media users right now and the number is expected to grow even more by 2020.

But when every other company on the planet is trying to appeal to their consumers via Facebook, YouTube, Twitter, Snapchat, etc. it can be difficult to make your voice heard, especially when the demographic is changing on these platforms.

While Facebook and Twitter were popular among the teen, Snapchat and Instagram have taken over now.

(more…)
Continue Reading

Blog

Personal Development Tips: 10 Ways to Supercharge your Life at Work & Home

No Comments

Personal development is a metaphor for how well you think you’re doing in the game of life.

It’s all about utilizing your own strengths while relying on the people around you to prop up your weaknesses.

It’s easy to consider this concept as one directly related to your career, but personal development doesn’t stop when you leave the office.

If you want to make the commitment to yourself to improve a smidge every single day, it’s time to learn more about how to kickstart that growth so you can do more in less time.

Continue Reading

Blog

Why Is Digital Marketing Important for Startups?

No Comments
Is Digital Marketing Important for Startups

Each day, new brands are launched in the marketplace. These brands have to compete with long-standing companies and millions of marketing campaigns.

For startups, the only hope of being successful is in marketing better and more efficiently than old businesses. Startups often have a limited budget, which means that they have to make the most of their limited finances in reaching customers and developing revenue.

Why Is Digital Marketing Important for Startups?

Digital marketing can often be done at a much lower cost than traditional marketing. While print and television advertisements can cost thousands of dollars, an online advertisement may only cost a few hundred dollars. Also, a blog can reach thousands of readers for the cost of creating articles and paying for a server. Digital marketing allows startups to reach new clients and develop relationships at a fraction of the cost of traditional marketing.

Continue Reading

Blog

Does Online Marketing Certifications Hold Any Value?

No Comments
Value of Online Marketing Certifications

Questions such as this are common among individuals who are just starting off in the world of digital marketing. While it is a straightforward question that is deserving of an answer, there seems to be no straightforward answer.

However, we are going to take a look at some of the important factors that come into play when trying to make a determination on whether or not an online marketing certification holds any value in helping land that career you are looking for. Factors such as alternatives to learning the material, credibility of information sources and your abilities, and finally, what employers are looking for in potential employees to work in this area. So, without further adieu, let’s get started.

Continue Reading

Blog

How to use Porter’s Five Forces Model in Digital Marketing?

No Comments
Porters Five Forces for Digital Marketing

Digital marketing agencies and online business can often benefit by doing some strategic business planning. Using a framework like Porter’s Five Forces can be a straightforward way to get this competitive analysis done. Although Porter’s concepts may be unfamiliar to you, they are certainly worth the difficulty required to learn their central concepts.

The most important thing for digital marketers is that they grasp enough of Porter’s key concepts so that they can start using it as a tool in their digital business.

Porter’s Five Forces is a useful tool to have in your business toolbox to do a competitive analysis of your particular digital business environment.

Continue Reading