Remember the last time you logged into your Facebook account and was greeted with a product that you had just viewed on Amazon? Well, wonder no more, because that is what B2C digital marketing is in a nutshell.
However, with so much going on in the background, it would be a good idea to go over some few facts before you can fully understand and appreciate B2C digital marketing.
Over the years, marketing has experienced a rapid evolution. Traditional forms of marketing like print, telephone, direct mail, and broadcast have all been revamped to embrace technology more than ever.