What is the difference between Digital Marketing vs. Digital Advertising?

digital marketing vs digital advertising guide

You probably know that you should use digital advertising and digital marketing to get your product or service into the public’s eye. Digital marketing and digital advertising, although very similar, are two different ways of publicizing your business.

Digital advertising tends to be broadly targetted and disruptive. Digital marketing, which includes content marketing, is more focused towards specific customers. Digital marketing also aims to attract potential customers instead of disrupting them.

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