Each day, new brands are launched in the marketplace. These brands have to compete with long-standing companies and millions of marketing campaigns.
For startups, the only hope of being successful is in marketing better and more efficiently than old businesses. Startups often have a limited budget, which means that they have to make the most of their limited finances in reaching customers and developing revenue.
Why Is Digital Marketing Important for Startups?
Digital marketing can often be done at a much lower cost than traditional marketing. While print and television advertisements can cost thousands of dollars, an online advertisement may only cost a few hundred dollars. Also, a blog can reach thousands of readers for the cost of creating articles and paying for a server. Digital marketing allows startups to reach new clients and develop relationships at a fraction of the cost of traditional marketing.