You probably know that you should use digital advertising and digital marketing to get your product or service into the public’s eye. Digital marketing and digital advertising, although very similar, are two different ways of publicizing your business.
Digital advertising tends to be broadly targetted and disruptive. Digital marketing, which includes content marketing, is more focused towards specific customers. Digital marketing also aims to attract potential customers instead of disrupting them.
You might be wondering how much digital marketing differs from traditional marketing. Here’s the deal: digital marketing is huge, but it hasn’t completely replaced traditional marketing…at least not yet.
What’s the bottom line? Most companies benefit from a combination of digital and traditional marketing. We’ll learn what are they, difference, pros and cons and scope of these.
It’s easy to confuse the terms digital marketing and online marketing, in particular with the boom in Internet traffic over the past decade.
However, there are distinct differences between these two terms that have implications for any marketing plan. Digital marketing is an umbrella term that covers all types of marketing that involve electronic media, and it’s been around since the invention of the radio in 1896.
Digital marketing has grown and changed to include a multitude of channels, which according to SAS include:
- Phone Apps
- Podcasts & Radio
- Electronic Billboards
- Online Marketing