Why Is Digital Marketing Important for Startups?

Is Digital Marketing Important for Startups

Each day, new brands are launched in the marketplace. These brands have to compete with long-standing companies and millions of marketing campaigns. For startups, the only hope of being successful is in marketing better and more efficiently than old businesses. Startups often have a limited budget, which means that they have to make the most […]

Does Online Marketing Certifications Hold Any Value?

Value of Online Marketing Certifications

Questions such as this are common among individuals who are just starting off in the world of digital marketing. While it is a straightforward question that is deserving of an answer, there seems to be no straightforward answer. However, we are going to take a look at some of the important factors that come into […]

How to use Porter’s Five Forces Model in Digital Marketing?

Porters Five Forces for Digital Marketing

Digital marketing agencies and online business can often benefit by doing some strategic business planning. Using a framework like Porter’s Five Forces can be a straightforward way to get this competitive analysis done. Although Porter’s concepts may be unfamiliar to you, they are certainly worth the difficulty required to learn their central concepts. The most important thing […]

Is Digital Marketing a Good Career?

Is Digital Marketing a Good Career

We live in a time where people use the Internet for everything. Whether it is paying bills online, buying groceries for the week, shopping for a gift, planning a vacation, or just about anything else, people are logging into their laptops, smartphones, tablets, and home computers to conduct their business online each day. The ever-growing […]

17 Must Watch Digital Marketing YouTube Channels

17 Must Watch Digital Marketing Youtube Channels

Can you think of the number of times you wanted to view a video on YouTube only for a brilliant ad to precede and stop you from hitting the “skip” button? Well, you might just be one of the many people that are starting to appreciate the real power of digital marketing. The good thing […]

Top Entry Level Jobs in Digital Marketing and Projected Salaries

digital marketing salaries

Digital Marketing is a career area which is consistently expanding and evolving. Things that seemed to be science fiction just a decade ago are now commonplace in the fast paced online world we live in today. Planning a career based in the digital world is a sound idea. The projected growth of the Internet will […]

How to Get into a Digital Marketing Career?

getting into digital marketing career

The fact that you’re searching on the internet for steps to take to ignite your digital marketing career shows that you have at least one important skill already under control. While navigating the internet might come to you mellifluously, that isn’t the case for everyone. Although you know how to weave your path away from […]

What is B2B Digital Marketing?

Digital marketing is a broad category of marketing activities that utilize the web, mobile and display mediums to communicate with your current and potential clients. There are a vast number of strategies and tactics available to the digital marketer, which can get a little overwhelming when you’re just getting started. Take a look at SmartInsight.com’s […]

What are the Benefits of Digital Marketing Certifications?

benefits of digital marketing certifications

It’s become immediately apparent over the years that an investment in digital marketing isn’t just welcomed but truly needed. More and more customers are going online for their purchases, and this even includes online purchases that are picked up in-store. The job market for this type of work is only growing, especially as the skills […]

25 Digital Marketing Quotes

digital marketing quotes

There are many people on the Internet claiming to be digital marketing experts. Most of these people don’t provide helpful advice. However, there is a great deal of legitimate wisdom on digital marketing as well. Every person who is currently working in the industry as well as anybody thinking about going into digital marketing should […]