2021 Digital Marketing Salary Study (UK)

Digital Marketing
Salary Survey 2021

United Kingdom Study

Brought to you by Hafiz Muhammad Ali

About the Study

We conducted an anonymous survey that asked digital marketers:

What they earn

How many years of
experience they have

What is their
education background

What is their
job title

Where they work

How much they enjoy
their day to day work

The digital marketers who participated in this study specialize in 7 areas:

Search Engine
Optimisation (SEO)

Conversion Rate
Optimisation (CRO)


Social Media


Analytics & Pay
Per Click (PPC)

Digital Marketers Work Place 2021 Graphic

Who Took the Survey?

Chapter 1: Digital Marketing Career Data

Digital Areas Marketers Graphic 2021

Most Digital Marketers in the UK Are Focused on Search Engine Optimisation (SEO)

The number of search engine users is constantly increasing and the SEO industry is estimated to grow up to $72 billion by 2018 and $79 billion by 2021.

UK Survey Report Graphic 2021

Chapter 2: Salary Data

Digital Marketers 2021 Salaries Graphic

99% of our participants were willing to share their annual income. 25% of them have a yearly salary that’s close to UK’s median personal income of £21,000 (approximately $27,700). We wanted to dig deeper to find the common elements between those who earn more than $100,000 a year.

Which is the highest paying digital marketing career at the moment?

Most marketers (33.3%) who earn $100,000 and above specialize in Conversion Rate Optimization. Search Engine Optimization comes second with 27.7%, and Mobile Marketing comes third with 16.6%.

Conversion Rate Optimization Is the Highest Paying

Digital Marketing Career in the UK in 2021

Chapter 3: Years of Experience

Digital Marketers Experience 2021 Graphic

Does Experience Pay More?

Although there was a small percentage of marketers (3.7%), who have 3-5 years of experience and earn $100,000 and above, the majority of our high earning respondents have more years of experience on their back.

  • 45.8% of marketers who earn $100,000 – $150,000 have 6-10 years of experience. 
  • 46.6% of marketers who earn over $150,000 have 11-15 years of experience.

Chapter 4: Education Background

Digital Marketers Education Level 2021 Graphic

What Is the Education Background of Top Earners?

Chapter 5: Job Position

Digital Marketers Positions 2021 Graphic

What Is the Education Background of Top Earners?

Chapter 6: Employment Status

Digital Marketers Work Place 2021 Graphic

Where Do Top Earners Work?

Chapter 7: Job Satisfaction

Digital Marketers Happiness 2021 Graphic

Does Job Satisfaction Increase the More You Get Paid?

Why does this happen? The answer is twofold:

  1. A higher salary can increase job satisfaction.
  2. Loving what you do will eventually bring you
    high rewards as long as you stay persistent.