2021 Digital Marketing Salary Study (USA)

Digital Marketing
Salary Survey 2021

United States Study

Brought to you by Hafiz Muhammad Ali

About the Study

We conducted an anonymous survey that asked digital marketers:

What they earn

How many years of
experience they have

What is their
education background

What is their
job title

Where they work

How much they enjoy
their day to day work

The digital marketers who participated in this study specialize in 7 areas:

Search Engine
Optimisation (SEO)

Conversion Rate
Optimisation (CRO)


Social Media


Analytics & Pay
Per Click (PPC)

Who Took the Survey?

These digital marketers were located in the

United States of America:

Digital Marketing Salary USA Map

Chapter 1: Digital Marketing Career Data

Chapter 1 Graphic 2021

Most Digital Marketers in the US Are Focused on Search Engine Optimisation (SEO)

The number of search engine users is constantly increasing and the SEO industry is estimated to grow up to $72 billion by 2018 and $79 billion by 2021.

Bars Graphic 2021

Chapter 2: Salary Data

Chapter 2 Graphic 2021

We can see that 81% of digital marketers have an annual salary that’s higher than the American median personal income of $31,099 as stated by the U.S Bureau of the Census in 2016. We wanted to dig deeper to find the common elements between those who earn more than $100,000 a year.

Which is the highest paying digital marketing career at the moment?

The majority of marketers (25.9%) who earn $100,000 and above specialize in Conversion Rate Optimization. Content Marketing comes second with 18.5%, and SEO comes third with 16.6%.

Conversion Rate Optimization Is the Highest Paying

Digital Marketing Career in the US in 2021

Chapter 3: Years of Experience

Chapter 3 Graphic 2021

Does Experience Pay More?

Although there was a small percentage of marketers (3.7%), who have 3-5 years of experience and earn $100,000 and above, the majority of our high earning respondents have more years of experience on their back.

  • 45.8% of marketers who earn $100,000 – $150,000 have 6-10 years of experience. 
  • 46.6% of marketers who earn over $150,000 have 11-15 years of experience.

Chapter 4: Education Background

Chapter 4 Graphic 2021

What Is the Education Background of Top Earners?

Chapter 5: Job Position

Chapter 5 Graphic 2021

What Is the Job Positions of Top Earners?

Chapter 6: Employment Status

Chapter 6 Graphic 2021

Where Do Top Earners Work?

Chapter 7: Job Satisfaction

Chapter 7 Graphic 2021

Does Job Satisfaction Increase the More You Get Paid?

Why does this happen? The answer is twofold:

  1. A higher salary can increase job satisfaction.
  2. Loving what you do will eventually bring you
    high rewards as long as you stay persistent.