Salary Survey 2018
United States Study
Brought to you by Hafiz Muhammad Ali
About the Study
We conducted an anonymous survey that asked digital marketers:
What they earn
How many years of
experience they have
What is their
What is their
Where they work
How much they enjoy
their day to day work
The digital marketers who participated in this study specialize in 7 areas:
Analytics & Pay
Per Click (PPC)
Who Took the Survey?
These digital marketers were located in the
United States of America:
Chapter 1: Digital Marketing Career Data
Most Digital Marketers in the US Are Focused on Search Engine Optimisation (SEO)
The number of search engine users is constantly increasing and the SEO industry is estimated to grow up to $72 billion by 2018 and $79 billion by 2020.
Chapter 2: Salary Data
We can see that 81% of digital marketers have an annual salary that’s higher than the American median personal income of $31,099 as stated by the U.S Bureau of the Census in 2016. We wanted to dig deeper to find the common elements between those who earn more than $100,000 a year.
Which is the highest paying digital marketing career at the moment?
The majority of marketers (25.9%) who earn $100,000 and above specialize in Conversion Rate Optimization. Content Marketing comes second with 18.5%, and SEO comes third with 16.6%.
Conversion Rate Optimization Is the Highest Paying
Digital Marketing Career in the US in 2018
Chapter 3: Years of Experience
Does Experience Pay More?
Although there was a small percentage of marketers (3.7%), who have 3-5 years of experience and earn $100,000 and above, the majority of our high earning respondents have more years of experience on their back.
- 45.8% of marketers who earn $100,000 – $150,000 have 6-10 years of experience.
- 46.6% of marketers who earn over $150,000 have 11-15 years of experience.
Chapter 4: Education Background
What Is the Education Background of Top Earners?
Chapter 5: Job Position
What Is the Job Positions of Top Earners?
Chapter 6: Employment Status
Where Do Top Earners Work?
Chapter 7: Job Satisfaction
Does Job Satisfaction Increase the More You Get Paid?
Why does this happen? The answer is twofold:
- A higher salary can increase job satisfaction.
- Loving what you do will eventually bring you
high rewards as long as you stay persistent.