Hi! I’m Hafiz.

I’m a digital marketing Career & Leadership Coach, Entrepreneur with 5 companies under my belt, a published author of #DigitalPassportBook, creator of industry’s first Digital Marketing Psychometric Career Test and a regular columnist at Entrepreneur and Allbusiness.

My work has been featured in leading digital publications including Yahoo!.

What followed was a decade of trial and error, figuring out which field of digital marketing is right for me.

Should I become a mobile marketing expert or my energy and time is better spent studying conversion optimization and mastering the art of persuasion online as there were certainly not many institutes teaching it back then.

I realize now that the journey could’ve been much smoother if I had a mentor or a digital marketing career coach to help choose the right path in this industry.

Getting started was the biggest challenge! I learned the industry from the ground up through trial and error and experimentation. I wrote Digital Passport and created Digital Ladder – Digital Marketing Psychometric Test to save your time, frustration, and money!

This is the guidance I wish I had when I started on this amazing journey.



 The Mission

Most of the advice you find online is based on starting a Shopify store to launching courses and be your own boss. But there isn’t anyone guiding the next generation of digital marketers identifies the right field for them.

The core of my work revolves around this question: How can I help aspiring digital marketers get started?

The first way I found to answer this question is by writing a book called “Digital Passport”, a book which serves not only as an introduction to different fields of digital marketing but also shows career progression in each field starting from entry-level jobs to executive positions with the average salaries.

In this book, you will learn, What, How and from where you can learn the skills, what books to read and what NOT to follow. An Ultimate Digital Marketing Career Book for new and aspiring students.

However, an introduction alone doesn’t serve the purpose in my opinion as it was a pain point I tried to solve for a long long time.

So, the second way I found was to create an industry’s first Digital Marketing Career Assessment test that will help answer the right digital marketing field based on your personality type. I believe this will be a game changer in the industry and will help hundreds. Click here to learn more about the test.


Interested in Learning More?

I have prepared a report on the 7 most in-demand digital marketing skills. Just enter your email and sign up to my mailing list as well.

My readers include aspiring digital marketers and industry professionals who are interested in learning more about digital marketing.

My Motto

“The purpose of leadership is to create more leaders, not more followers. – Ralph Nader”