
Decide Fast Without Consensus
You don’t need agreement. You need a decision.
Every Wednesday, founders get one protocol to think clearly, act decisively, and build what scales.
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I’ve spent 30,000+ hours building ventures, advising founders, and earning a PhD studying what separates startups that scale from those that stall.
I’ve learned that founders who scale aren’t the ones with better tactics. They’re the ones with clearer thinking.
I share frameworks to help you think under uncertainty, act decisively, and build something that holds together as it grows.
No AI-generated noise. No shallow tactics. Just clarity that compounds.
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From practitioner to researcher—and back again.

The only metric that tells you if you’re actually learning.

Your ICP isn’t a persona. It’s an elimination rule.

By the end of this article, you will know how to choose when to invest

What to measure at seed stage. What to ignore.

What you say no to is obvious. What you say yes to compounds.