From policy to product, I help ideas become outcomes, guiding leaders with clarity, strategic thinking, and a research-backed mindset.
Dear Reader,
My journey is rooted in deep gratitude. Life’s constant evolution has been my greatest teacher—challenging me to reflect, grow, and relentlessly pursue better.
From an early age, I was fortunate to be raised by parents who instilled foundational values. My father led by example, nurturing a growth mindset, while my mother embodied unconditional love and quiet resilience. Together, they formed my bedrock.
I’ve also been shaped by the wisdom and generosity of mentors and friends, including Zahid Qureshi, Salman Aslam, Ustad Hanif Khan, Dr. Abdul Samad Qureshi, Mohammad Asif, Clark Berger, Terry Allan, and Russell Williams. I learned the power of education, the courage to take bold risks, the freedom of creativity, the strength of empathetic communication, the spark of passion, the potential of the mind, the importance of relentless iteration, and the discipline of structured thinking from them. These lessons continue to guide how I think, lead, and build—with intention.
Growing up in Layyah and Lahore (Pakistan), I developed a curiosity for how things work—a blend of analytical rigor and creative play. Whether mastering the intricacies of the flute or flying kites with precision, I was drawn to understanding systems, patterns, and outcomes. That curiosity became my compass and soon evolved into a fascination with computers. I earned a hardware diploma as a teenager while exploring the internet’s potential and later pursued journalism and political science, disciplines that strengthened my skills in storytelling and systems thinking.
In 2009, I co-founded Omnicore with Salman Aslam. What began as a digital agency quickly became a vehicle for impact—helping shape digital strategy and public policy across the UK and Australia. A pivotal moment in 2016 led to deep self-reflection and a renewed commitment to future readiness. This journey took me through a Master’s in Digital Marketing Leadership at the University of Aberdeen, a PhD in Management focused on entrepreneurship and crowdfunding, and certifications from Harvard, Stanford, and a CIMA UK Diploma in Islamic Finance.
These experiences empowered me to transform Omnicore’s operations—fostering continuous learning, improving strategic processes, and significantly boosting efficiency and client satisfaction.
A meaningful milestone along the way was publishing Digital Passport, recognized among the “Top 100 Digital Marketing Books of All Time.” More than just a book, it was a way to share what I’d learned with aspiring marketers navigating a rapidly changing world.
Today, I continue this mission as a Fellow of the Royal Society of Arts and a Chartered Marketer. I mentor the next generation of entrepreneurs and changemakers through RSA, CIM, and AMA—believing deeply that embracing change and rigorous research are the keys to unlocking our potential and shaping what comes next.
Let’s connect where vision meets action.
Dear Reader,
My journey is rooted in deep gratitude. Life’s constant evolution has been my greatest teacher—challenging me to reflect, grow, and relentlessly pursue better.
From an early age, I was fortunate to be raised by parents who instilled foundational values. My father led by example, nurturing a growth mindset, while my mother embodied unconditional love and quiet resilience. Together, they formed my bedrock.
I’ve also been shaped by the wisdom and generosity of mentors and friends, including Zahid Qureshi, Salman Aslam, Ustad Hanif Khan, Dr. Abdul Samad Qureshi, Mohammad Asif, Clark Berger, Terry Allan, and Russell Williams. I learned the power of education, the courage to take bold risks, the freedom of creativity, the strength of empathetic communication, the spark of passion, the potential of the mind, the importance of relentless iteration, and the discipline of structured thinking from them. These lessons continue to guide how I think, lead, and build—with intention.
Growing up in Layyah and Lahore (Pakistan), I developed a curiosity for how things work—a blend of analytical rigor and creative play. Whether mastering the intricacies of the flute or flying kites with precision, I was drawn to understanding systems, patterns, and outcomes. That curiosity became my compass and soon evolved into a fascination with computers. I earned a hardware diploma as a teenager while exploring the internet’s potential and later pursued journalism and political science, disciplines that strengthened my skills in storytelling and systems thinking.
In 2009, I co-founded Omnicore with Salman Aslam. What began as a digital agency quickly became a vehicle for impact—helping shape digital strategy and public policy across the UK and Australia. A pivotal moment in 2016 led to deep self-reflection and a renewed commitment to future readiness. This journey took me through a Master’s in Digital Marketing Leadership at the University of Aberdeen, a PhD in Management focused on entrepreneurship and crowdfunding, and certifications from Harvard, Stanford, and a CIMA UK Diploma in Islamic Finance.
These experiences empowered me to transform Omnicore’s operations—fostering continuous learning, improving strategic processes, and significantly boosting efficiency and client satisfaction.
A meaningful milestone along the way was publishing Digital Passport, recognized among the “Top 100 Digital Marketing Books of All Time.” More than just a book, it was a way to share what I’d learned with aspiring marketers navigating a rapidly changing world.
Today, I continue this mission as a Fellow of the Royal Society of Arts and a Chartered Marketer. I mentor the next generation of entrepreneurs and changemakers through RSA, CIM, and AMA—believing deeply that embracing change and rigorous research are the keys to unlocking our potential and shaping what comes next.
Let’s connect where vision meets action.
Available for advisory, speaking, and strategy engagements.
Available for advisory, speaking, and strategy engagements.
© 2025 Dr. Hafiz Muhammad Ali, FRSA, MCIM. All Rights Reserved.
