About - Dr. Hafiz Muhammad Ali, FRSA

Dr. Hafiz Muhammad Ali, Ph.D., FRSA, is an internationally recognized entrepreneur, author, and digital marketing strategist. He is the founder of Omnicore Agency, a leading healthcare and technology-focused digital marketing firm.

With over 15 years of experience, Dr. Ali specializes in driving innovation and growth for businesses through tailored digital strategies. His book “Digital Passport” is recognized among the Top 100 Digital Marketing Books of All Time by Book Authority.

Dr. Ali is also a Fellow of the Royal Society of Arts (RSA) and an accredited member of the Chartered Institute of Marketing (MCIM), dedicating his time to mentoring the next generation of entrepreneurs through CIM and AMA.

Gratitude, Growth, and Mentorship

My journey begins with heartfelt gratitude.

Life’s constant flux, a tapestry of change, has been my greatest mentor. This perpetual state of evolution allows us to reflect, learn, and strive for better—something I wish for myself without end.

A salute to my foundational pillars: my father, who imbued me with a growth mindset and exemplary leadership; my mother, a beacon of unconditional love and resilience.

Each mentor and friend (listed in the order I met them) has carved a unique piece of my persona, enriching me with lessons vital for both life and career:

Zahid Qureshi emphasized the value of education.
Salman Aslam showed me the courage to take risks.
Ustad Hanif Khan inspired my creativity and nurtured my imagination.
Avinash Kaushik instilled in me a keen sense of analytical skills.
Abdul Samad Qureshi taught me effective communication and the importance of empathy in building strong professional relationships.
Mohammad Asif highlighted the significance of passion in all endeavors.
Clark Berger enlightened me about the power of the mind.
Terry Allan taught me the value of iteration in continuous improvement.
Russell Williams showed me how to conduct thorough research and apply critical thinking to leverage what, how, and why in any situation.

I am profoundly grateful to those visionary thinkers whose work and philosophies have significantly shaped my professional and personal ethos, even though we have never met:

Patrick Henry Winston, a distinguished MIT professor and computer scientist, has deeply impacted my strategic thinking and leadership skills through his insights into communication. His influence continues to inspire my commitment to exploring new frontiers.
Jim Rohan has been instrumental in shaping my philosophical outlook. His teachings on the power of self-discipline and emphasis on transcending conventional boundaries have fueled my quest for self-improvement and excellence.

Integrating Analytical and Creative Thinking

Born in Layyah and raised in Lahore, I grew up with a profound curiosity and a talent for blending analytical rigor with creative expression. This inclination to understand the ‘how’ and ‘why’ of things made me feel distinct yet drove my academic and professional achievements. My hobbies, such as kite flying and playing the bamboo flute, are not just pastimes but demonstrations of my ability to combine technical understanding with creative problem-solving. These activities require a grasp of physics and mechanics and a creative approach to aesthetics and performance, which are integral to my consulting work.

Journey Through Technology and Leadership

Technology has always been a driving force in my life, starting from a young age when I earned a diploma in computer hardware and delved into the business potential of the internet during my evenings. My formal education complemented this passion—a Bachelor’s in Journalism and a Master’s in Political Science from Punjab University—setting a solid foundation for my future endeavors.

In 2009, together with a dear friend, Salman Aslam, I co-founded Omnicore. Our digital marketing agency quickly established a distinguished reputation that has influenced digital policies in the UK and Australia. However, the pivotal year was 2016, a time of profound self-reflection for me. Realizing the need to deepen my knowledge and adapt to future demands, I enrolled in the MSc in Digital Marketing Leadership program at the University of Aberdeen. This educational journey continued as I embarked on a bold venture into a PhD in Management, specializing in Entrepreneurship-Crowdfunding. My academic pursuits were further enriched by certifications from Harvard and Stanford, alongside a diploma in Islamic Finance from CIMA UK. All these experiences have empowered me at Omnicore to overhaul our processes and foster a culture of continuous learning, significantly boosting our operational efficiency and client satisfaction.

The culmination of these experiences was publishing my book, Digital Passport, a significant milestone in my career. Recognized among the ‘Top 100 Books of Digital Marketing of All Times’, it is a comprehensive guide for aspiring marketers navigating the complex landscape of digital careers. This publication underscores my commitment to nurturing future talent and sharing the insights I’ve gained throughout my journey in digital marketing.

Vision and Fellowship

As a Fellow of the Royal Society of Arts, I am dedicated to innovating for a better future. My mission is to unlock the potential of entrepreneurs and organizations, transforming visionary ideas into impactful realities. This commitment defines my professional trajectory and aligns with my core belief in continuous learning and adaptation as catalysts for personal and societal advancement.

I firmly believe that continuous learning and embracing change is the key to unlocking our potential and preparing us for the future.