There are many people on the Internet claiming to be digital marketing experts. Most of these people don’t provide helpful advice. However, there is a great deal of legitimate wisdom on digital marketing as well.
Every person who is currently working in the industry as well as anybody thinking about going into digital marketing should check out some of the great motivational and factual quotes about the industry and its practices.
This article provides a list of 25 great quotes about digital marketing, as well as analysis of what these quotes mean and how you can apply them to your marketing work.
This list is only a starting point. There are many great quotes out there that can help you become the best digital marketer you can be.
A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is. – Scott Cook
These are T one of the currently best-known quotes about digital marketing. Cook is saying that marketers need to get consumers sharing information and reviews of products and services. One way to do this is by getting content to go viral. Your customers are sharing your ads for you, instead of you having to do it yourself.
What used to be cigarette breaks could turn into social media breaks as long as there is a clear signal and IT isn’t looking. – David Armano
This quote highlights the importance of social media. Most people are connected to social media at all times, which means social media marketing can be very powerful.
Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble. – Ian Schafer
This quote is intended to let marketing agencies know that they need to keep improving. A single consumer tends to move faster than a business, and the agency needs to stay on their toes to save it from happening.
The success of social media design is built on your ability to create a highly engaged community focused on the co-creation of your brand – Unknown
This quote also highlights the importance of getting the consumer to do the work for you. They can spread your message further and faster than you ever could.
Many more decisions will be based on predictive elements vs. gut instincts. Even in the most scientifically oriented fields, decisions are still being made on anchoring biases – Ginni Romety
Romety’s quote notes the proliferation of metrics measuring consumer’s behavior. These metrics are more reliable than gut instincts.
Data beats opinions – Unknown
This quote is driving home the same message as the previous one. It is one of the most significant developments in digital marketing, so it bears repeating.
Advertising is legalized lying – H.G. Wells
This old but famous quote reminds marketers of the perception of their business. This is not what the business is actually about, but it is important to remember how people perceive it.
We must move from numbers keeping score to numbers that drive better actions. – David Walmsley
While metrics are important, analyzing these metrics is vital. Human intuition is still valuable.
How can you squander even one more day not taking advantage of the greatest shifts of our generation? How dare you settle for less when the world has made it easy for you to be remarkable? – Seth Godin
It is important to keep in mind the speed and size of the developments in digital marketing. It’s hard to keep up, but it’s also a great opportunity.
Social media is about sociology and psychology more than technology. – Brian Polis
It’s vital to remember that there are real people on the other end of your work. Use a little empathy, and you can have great insight into how people think.
Businesses used to have a small suggestion box near the door that mostly housed dust bunnies and the occasional piece of gum. Rarely would someone get back to you. But people can now make a post from an iPhone or a Blackberry while they’re sitting in your restaurant. – Charles Nelson
Many businesses dread bad reviews on services like Yelp. However, they can use these reviews to improve.
In some ways, Facebook levels the playing field of friendship stratification. In the real world, you have very close friends and then there are those you just say ‘Hi’ to when you pass them on the street. – Jason Kaufman
In the real world, people’s close friends have more influence on them than mere acquaintances. Online, anybody on a friend’s list can have lots of influence.
Mobile is no longer about what you can do on your cell phone. Mobile is all about doing more, all of the time. – Mitch Joel
Don’t underestimate the importance of mobile marketing. Mobile devices account for 50% of web traffic, and this is still increasing.
Don’t say anything that you wouldn’t want plastered on a billboard with your face on it. – Erin Bury
Anything that anybody says online can be shared near-instantaneously with every person that has an Internet connection. This allows campaigns to spread at the spead of light, but also allows bad publicity to spread very quickly.
We’re still in the process of picking ourselves up off the floor after witnessing firsthand the fact that a 18 year-old Youtuber can deliver us three times the traffic in a couple of days that some excellent traditional media coverage had over five months. – Michael Fox
If you ever doubted the power of social media relative to the power of print media, take a look at this quote. Social media is the future.
Twitter is a great place to tell the world what you’re thinking before you’ve had a chance to think about it. – Chris Pirillo
Again, be careful what you put out because it can spread like wildfire. Once something is up on the Internet, it is nearly impossible to take down.
I realize everybody is telling you social media is a unicorn, but maybe it’s just a horse? – Jay Baer
While social media is increasingly important, it is not the end-all be-all of digital marketing. It is merely one aspect of a complete strategy.
If you’re looking for the next big think, and you’re looking where everyone else is, you’re looking in the wrong place. – Mark Cuban
Always think outside the box. Don’t be afraid to pursue an idea because it seems far-fetched.
A marketing person should always ask one key question when beginning to develop a social media strategy: How much chaos can this organization handle? – Gary Stein
An effective social media strategy in this day and age must be unique. It is easier to do what everybody else is doing, but this is less efficient.
If content is king, then conversion is queen. – John Munsell
While great content is one part of the digital marketing equation, there is much more to success. Content may bring a visitor to a site, but you still have to convert.
Our head of social media is the customer. – McDonalds
While this quote is cutesy and disingenuous, McDonald’s is making a good point. Social media is all about getting your customer to spread your content for you.
In the 21st century, the database is the marketplace. – Stan Rapp
Now that brick and mortar marketplaces are decreasing in popularity; it is imperative to access customers online. This is best done through databases, especially those containing email addresses.
“Clients don’t care about the labor pains; they want to see the baby.” – Tim Williams
This quote applies to marketing in general, and indeed to many different industries. The result is the only thing that matters to the client.
If you make the customer unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6000 friends. – Jeff Bezos
This quote also drives home the truth that customers can share their experience with a vast number of people instantly. This is why it is so important that you be careful with what you put out.
Build it, and they will come only works in the movies.’ Social media is a ‘build it, nurture it, engage them, and they may come and stay. – Seth Godin
While people may see content going instantly viral and getting millions of views, they have to keep in mind that this is the exception, rather than the norm.
How to use these quotes
When taken as a whole, these quotes can provide lots of guidance and motivation for someone working in digital marketing. However, you should still focus on learning from your experiences.
The digital marketing world is changing so fast that your experience over the next few years may be drastically different than the experiences of the people quoted.