Digital Passport
Practical. Strategic. Career-Ready.
The go-to guide to launch or level up your digital marketing career. Read by students, professionals, and founders.
★ 4.7 based on 200+ reviews
★ 4.7 based on 200+ reviews
Award-Winning. Expert-Endorsed.
Recognized among the Best Digital Marketing Books of All Time by Book Authority.
Who is this book for?
Students
Turn academic knowledge into job-ready marketing skills.
Tech Enthusiasts
Market your innovation and ideas effectively.
Creative Professionals
Grow your reach and connect with the right audiences.
Marketing Professionals
Stay ahead of trends and lead strategy with confidence.
What will you learn?
Expert Endorsement
A trusted voice in the digital world on why this book matters.
A good overview of different careers within digital marketing, worth reading if you're looking to explore the variety of paths available. While it doesn’t go into great depth on any one career, it does offer a helpful 10,000-foot view of the entire ecosystem. That high-level clarity is enough to give a person direction on where to dig deeper. I even shared it with a niece interested in learning more, and it gave her a solid foundation. If you know someone considering a career in digital marketing, especially on the web, this is a great starting point.
Bill Slawski, J.D.
Leading Expert on Google’s Search AlgorithmsTable of Contents
Reader Reviews
A must-read for aspiring digital marketers!
I haven't read a more concise, informative and insightful book in the past few years.
Hafiz Muhammad breaks down all the aspects of digital marketing into bite-size pieces so you will know exactly what to expect from a career in the field.
And it guides you on how to get started, which for me is the hardest part that few people talk about.
Best thing? There is a surprise inside the book - never expected that.
Loved it and 100% recommend it!
Nasia D
The go-to guide for any and all information about a digital marketing career!
As a graphic designer, this book has been a real eye opener for the many possibilities available within digital marketing. This book is perfect for anyone interested in learning about the many positions available within digital marketing as well as for anyone who wants to get a deeper understanding of the industry. Hafiz does an exceptional job breaking down the methods used by industry giants and helps steer readers down the path best suited from them. Definitely a must read!
Amazon Customer
This book is well written and good organized.
This topic is new for me and I purchased this book to get more information about Digital Passport. This book provided me with the knowledge and resources I need to turn career goals and a vision into real and rewarding digital marketing career. In the following chapters, I found that advancing in some areas of digital marketing will require me to embrace difficult concepts and weighty ideas that will challenge me. This book is well written and good organized.
Andrew Medvedev
Best Book on Digital Marketing
I ordered this book not knowing what to expect and it turned out to be the best investment!
Every chapter answered long life questions I had about digital marketing and what stood out the most, is that you finish the book with a clear how-to action plan to kickstart your career.
George D
This is a great book on marketing!
Never back down from any challenge because it seems too difficult.
If you have motivation and the willingness to learn, digital marketing might be just the career for you. Kickstart your ecommerce career with this very informative book. Very well written and easy to follow.
Laylah
Reaching beyond what's in front of you
I have taken many marketing courses at Penn State University and been in sales my whole life and I am very impress with the information. This book is advanced in getting ahead of the curve when it come to Digital Media Marketing. A must have!!!!!
Leon
A MUST READ For Digital Marketers!
Hafiz truly did a fantastic job with this book! His knowledge when it comes to marketing is impeccable! I would recommend this book to anyone looking to enter the digital marketing industry. Thank you, Hafiz!
Devyn Green
Phenomenal book!
This book is a wealth of knowledge. I feel excited as I read further into this book. I’m so glad I made the investment.
L. Craft
Another Way to Look at Digital Marketing
I highly recommend this book as an excellent, alternative, perspective on how to leverage digital marketing in todays rapidly changing, socially interconnected marketplace.
Amazon Customer
Digital Marketers Must Have
Such a great book for those looking to dominate in the digital marketing space. Full of truth and a great roadmap to lead you down the path of success.
Shelby St.Clair
Definitely recommend
Have you ever been interested in tapping into the potential digital marketing brings? Look no further, this book brings a ton of information that is easy to digest.
Issac V. Nixon
Amazing Book !
Hafiz never disappoints.
I’ve been following his work for quite some time now and I always get value from his content and ideas.
This book belongs to every aspiring digital marketer’s library.
Nour Moubayed
Can’t recommend enough
Easy read, great hands-on advice for aspiring digital marketers.
Author's knowledge of the field is right-on! Great value for money
Muneeb
Five Stars!
Brilliant, insightful, concise.
Bakry Maouas
Meet the Author
Dr. Hafiz Muhammad Ali
PhD, FRSA, FCIM, CMktrI'm Ali, author of Digital Passport, recognized among the Best Digital Marketing Books of All Time. I wrote this to share practical career guidance so you can grow with purpose and thrive in a fast-moving industry. 15+ years leading digital strategy across the UK, Silicon Valley, and Asia. I've helped founders and teams turn ideas into impact and shaped digital policy for the UK and Australian governments.