When it comes to SEO, the learning never stops. As search engine algorithm continues to evolve, you have only one job — to adapt.

And it comes from your knowledge of the industry.

As Google is in business to help search users find answers to their questions.

You have to realize that every Google Algorithm update is aimed at impacting both the search results and helping the search users to find exactly what they are looking for.

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What searchers care about is how useful your website is for them. This means that having a professional website is only half the battle. The other half is getting people to visit your website, become loyal readers, and eventually buy your products and services.

In many ways, improving your website’s visibility in the major search engines (Google, Bing, and Yahoo!) is a much harder battle to wage.

But it’s doable. In short, this guide will walk you through the entire process.

In this do-it-yourself SEO guide, you’re going to learn how focusing on the end user can help you optimize your web pages effectively, and drive search traffic that results in sales and increased revenue for your business.

This is critical because most large companies are now training internal staff to handle every aspect of search engine optimization. Therefore, improving your knowledge in this industry will position you in 2 different aspects:

  1. Offer SEO Skill as a Service: When you’re good at search engine optimization, you can become a consultant or freelancer and offer it as a service to other businesses or implement it on their own startup, etc.
  2. Get hired: Aside from offering your SEO skills as a freelancer or consultant, you could apply to work with small, mid-size, and large companies as an employee, where you handle all their search engine optimization operations in-house.

Either way, you’re at an advantage if you learn how to do SEO yourself. And it’s not as hard as it seems.


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The Changing SEO Landscape in 2021