21 Must Read Digital Marketing Books in 2017

top digital marketing books to read

Do you think that digital marketing is a flash-in-the-pan trend that’s going to fade out soon? Neither do we.

Every business owner and marketer has the same problem: you know that it makes sense to stay on top recent trends and strategies in the social media world, but you don’t know how to do it.

You’ve tried everything, but you still feel like you’re falling behind. You’ve heard the same advice over and over, and you’re ready for something out-of-the-box.

I have created Table for those who are in HURRY to pick and search by their interest and you can find links to purchase at the end of the post. 

Pick up a copy of the following books by Reading Review. You can thank me later.

No.Book TitleAuthorField of Focus
1.One Entrepreneur’s Take on Leadership, Social Media, and Self-AwarenessGary VaynerchukEntrepreneur, Social Media
2.The Best Damn Web Marketing Checklist, Period!Stoney deGeyterDigital Marketing Practices
3.The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost ProfitsRussell Glass and Sean CallahanAnalytics
4.Content Chemistry: An Illustrated Handbook for Content MarketingAndy CrestodinaContent Marketing
5.The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More SalesChris SmithConversion Optimization
6.Digital Influencer: A Guide to Achieving Influencer Status OnlineJohn LincolnInfluencer
7.The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the CrowdAllan DibLead Generation
8.How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful BusinessJoe PulizziContent Marketing
9.Hug Your Haters: How to Embrace Complaints and Keep Your Customers Jay BaerCustomer Service
10.Linked to Influence: 7 Powerful Rules for Becoming a Top Influencer in Your Market and Attracting Your Ideal Clients on LinkedInStephanie SammonsLinkedIn Influencer
11.The Third Wave: An Entrepreneur’s Vision of the FutureSteve CaseEntrepreneurship
12.Platform: Get Noticed in a Noisy WorldMichael HyattSocial Media
13.The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive AdvantageDaymond JohnEntrepreneurship
14.Social Media: How to Skyrocket Your Business Through Social Media Marketing! Master Facebook, Twitter, YouTube, Instagram and LinkedInAndy AndersonSocial Media
15.Web Analytics 2.0: The Art of Online Accountability and Science of Customer CentricityAvinash KaushikWeb Analytics
16.Social Media Marketing WorkbookJason McDonaldSocial Media
17.Trust Me, I’m Lying: Confessions of a Media ManipulatorRyan HolidaySocial Media
18.No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media MarketingDan S. Kennedy and Kim Walsh-PhillipsSocial Media
19.The Art of Social Media: Power Tips for Power Users Guy Kawasaki and Peg FitzpatrickSocial Media
20.The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money AgainMichael Brenner and Lix BedorContent Marketing
21.Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital AgeShama KabaniDigital Marketing
1. #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness

best selling book of gary

Gary Vaynerchuk

It’s a nod to the world of digital marketing that the title of this book starts with a hashtag. Author and podcaster Gary Vaynerchuk shares his experience and advice with readers. Learn about marketing and social media, plus entrepreneurship, from this book. If you’re not sure if Vaynerchuk’s style is a good match for you, listen to some of his podcast episodes first.


2. The Best Damn Web Marketing Checklist, Period!

the best book of Stoney deGeyter

Stoney deGeyter

This book is jam-packed with tons of practical advice. There are a bunch of checklists included, making it a great reference source when you need a strategy quickly. It’s also highly thorough, offering a lot of advice on all different aspects of online marketing. Learn about everything from creating logos and website navigation to developing home pages and more.


3. The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits by Russell Glass and Sean Callahan

best book on big dataTracking and analyzing data is an integral part of any digital marketing campaign, but it can be overwhelming and difficult to understand. This book helps to clarify data and how it can be used to a brand’s benefits. Any marketer who wants to target audiences online in an effort to grow their business should read this book.


4. Content Chemistry: An Illustrated Handbook for Content Marketing

top selling book on content marketing

Andy Crestodina

This is an excellent beginner’s guide to content marketing. The basics are covered, including marketing on platforms like social media and email. The basics of search engine optimization are also included. Additionally, this book delves into the creative side of content creation. Content Chemistry is an easy read, making it possible to learn the ropes of content marketing and immediately start applying the techniques to your marketing campaign.


5. The Conversion Code: Capture Internet Leads, Create Quality Appointments, Close More Sales

best book to learn conversion optimization

Chris Smith

The greatest digital marketing campaign in the world won’t be successful if it doesn’t increase your sales. In The Conversion Code, Smith tells you how to capture leads and then turn those leads into actual sales and profits. There are a lot of brands out there that have high numbers when it comes to visitors but that are struggling to turn those visitors into actual customers.


6. Digital Influencer: A Guide to Achieving Influencer Status Onlineinfluencer book on digital marketing

John Lincoln

Some people think that becoming an influencer online is simply about luck. Lincoln believes that influencers can be made, though, and his book aims to help people reach that status. This book is ideal for individuals who want to be hailed as experts in their field or niche. He helps you determine the information that your peers are looking for and lets you know how you can provide it for them.


7. The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out From the Crowd

planning on marketing by Allan Dib

Allan Dib

This book cuts right to the chase: if you want to get marketing from the outset and begin making money, you need to rid your campaign of anything that’s working against you. You’ll create a simple, straightforward marketing plan quickly, giving you extra time to execute it and start making your footprint online.


8. How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Business

how to use content

Joe Pulizzi

You’ve heard it a million times before: content is king. So many business owners and marketers don’t know what that means, though. This book helps people understand how important content is to their success. Additionally, it offers a sort of blueprint for creating and developing the type of content that will most help your brand. By knowing your audience, you’ll be able to create content and products specifically for them. This book also has a lot of real-life examples that you can get inspired by.


9. Hug Your Haters: How to Embrace Complaints and Keep Your Customers

how to deal your annoy customers

Jay Baer

Digital marketing has made it incredibly easy for customers to complain about your company in a public way. When negative comments go unattended to, they can seriously drag down your reputation. Dealing with unhappy customers and responding to complaints isn’t just a big part of running a business, it’s an integral part of managing your digital footprint. This book helps business owners to figure out what type of unhappy customer they’re dealing with and then, in turn, how to handle the issue they’re faced with.


10. Linked to Influence: 7 Powerful Rules for Becoming a Top Influencer in Your Market and Attracting Your Ideal Clients on LinkedIn

book on becoming linkedin influencer

Stephanie Sammons

LinkedIn is a great tool for people who are looking to stand out as a leader in their field. This book is perfect for people who already know a lot about LinkedIn – you’ll be surprised to find even more tactics that you’ve never heard of before. The focus of the book is to increase trust in your audience by consistently providing valuable content.


11. The Third Wave: An Entrepreneur’s Vision of the Future

book on to broaden your vision on entrepreneurship

Steve Case

Steve Case is a highly accomplished entrepreneur, so we stand behind just about any advice he has to offer. In his book, he shares a sort of map to succeeding in the social media and digital marketing world, even as technology changes and advances around you. This is a great book for anyone who wants to do a deep dive into the world of digital marketing in order to update and upgrade their own campaign while learning how to predict the changes that are sure to come.


12. Platform: Get Noticed in a Noisy World

best book of michael hayatt

Michael Hyatt

Hyatt tells readers how to create their business using social media platform and also how to grow their brand on the same platforms. The book includes secrets from people who have successfully done both, including entrepreneurs, authors and public speakers. Hyatt emphasizes the need for a great product and a platform that can help promote it. He also helps people monetize social media platforms. Hyatt himself is successful on social media and is a well-known blogger.


13. The Power of Broke: How Empty Pockets, a Tight Budget, and a Hunger for Success Can Become Your Greatest Competitive Advantage

book by daymond john

Daymond John

John is one of the professionals who “Shark Tank” viewers will instantly recognize. His book is about launching a business and building a startup when you have very limited means. Since digital marketing is one of the most inexpensive ways to promote a business, this book is ideal for people who want to build something even when they don’t have much of a budget to dedicate to it.


14. Social Media: How to Skyrocket Your Business Through Social Media Marketing! Master Facebook, Twitter, YouTube, Instagram and LinkedIn

social media techniques

Andy Anderson

This book is perfect for brands that want to use social media platforms to sell their products or services. There’s a lot of information about increasing brand awareness, becoming an authority in your niche and improving customer loyalty. You’ll also learn how to increase traffic to your website, increase conversions and make more sales. If you already have a working knowledge of various social media platforms, this is a great book to expand your education.


15. Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity

analytics book by avinash kaushik

Avinash Kaushik

Known as a thought leader in the world of web analytics, Kaushik helps people make sense of analytics, something that many business owners and even marketers don’t know where to start with. This book will help you create strategies to track and analyze statistics, and it will also teach you how to genuinely listen to your customers to craft an enjoyable experience for them.


16. Social Media Marketing Workbook

social media workbook

Jason McDonald

The 2017 edition of the Social Media Marketing Workbook has been updated to include PDF worksheets, video training programs, marketing techniques broken down into actionable steps, and guides for using a variety of the biggest social media platforms today. Businesses of all sizes can benefit from McDonald’s insight and guidance. This workbook is particularly useful for people who want to know how to use social media for marketing without having to spend any money. Learn things like how to post on social media and which social media tools are available at no cost. If you feel overwhelmed by digital marketing and social media, this workbook breaks everything down into non-threatening steps.


17. Trust Me, I’m Lying: Confessions of a Media Manipulator

lying on social media book

Ryan Holiday

Ryan Holiday is a social media expert and self-proclaimed media manipulator. This is a great book if you’re interested in creating viral campaigns. He doesn’t promote lying to the public, but instead encourages people to use the Internet as a way to shine light on realities and truths.


18. No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing

ultimate guide on social media

Dan S. Kennedy and Kim Walsh-Phillips

This is an excellent book for anyone who wants to cut through the noise of social media marketing advice and start doing only the things that matter and make a difference. The authors help you understand what tactics are a waste of time (liking and sharing individual posts, for example) and which ones should take up a majority of your attention and advertising budget. The book will help you target your core audience and increase both leads and sales. The suggestions in this book are practical and easy to apply immediately.


19. The Art of Social Media: Power Tips for Power Users

guy kawasaki best book on social media

Guy Kawasaki and Peg Fitzpatrick

Kawasaki isn’t just a former Apple big-shot, but he’s also a hugely well-known name in everything from business blogging to social media marketing on Facebook and Tumblr. Fitzpatrick is also an expert at social media. This book helps people who don’t know where to start by teaching them how to get the foundation in place for social media marketing. In then goes on top guide readers on how to make the most of your online presence using blogging and social media.


20. The Content Formula: Calculate the ROI of Content Marketing and Never Waste Money Again

book on to increase roi on content

Michael Brenner and Lix Bedor

Marketers know how important it is to figure out the return-on-investment of their content. This book helps people who aren’t sure how to best use their budget or who feel they have already wasted some money on content marketing and aren’t sure what to do next.


21. Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age

book by shama hyder

Shama Kabani

There’s an overwhelming amount of opportunities in the world of digital marketing. This book aims to help people narrow down their choices and pick only the ones that will work the best for them. The book focuses on five essential principles: analytics, customer service, integration, content, and cross-pollination.

There are a lot of branches to digital marking. Knowing how to make SEO work for you, understanding how to best use each social media profile and developing a website that reflects your brand are just a few of the strategies you’ll need to learn. By educating yourself, you’ll know the ins and outs of digital marketing to make your campaign stand out from the crowd indeed.


Books in the Post to Purchase: