Marketing vs Advertising for Early Growth Decisions
By the end of this article, you will know how to choose when to invest in marketing systems versus advertising experiments to generate real acquisition signals without impressions or noise. Why the Distinction Matters at the Seed Stage Founders often treat marketing and advertising as interchangeable, like two names for the same thing. This creates […]
Digital Marketing Signals That Matter at the Seed Stage
What to measure at seed stage. What to ignore.
The Cost of Saying No
What you say no to is obvious. What you say yes to compounds.
Pivot Paralysis at the Seed Stage
Stuck between options? The problem isn’t the pivot.
How Attention Is the Bottleneck for Seed-Stage Founders
Your scarcest resource isn’t capital. It’s focus.
Strategic Transparency for Startup Decisions
Openness isn’t weakness. It’s an operating advantage.
Digital vs Traditional Marketing for Startups
One compounds, one interrupts. Choose based on runway.
Digital Marketing vs. Online Marketing for Startups
Not the same thing. The difference matters for your GTM.