Can you think of the number of times you wanted to view a video on YouTube only for a brilliant ad to precede and stop you from hitting the “skip” button?
Well, you might just be one of the many people that are starting to appreciate the real power of digital marketing.
The good thing about digital marketing on YouTube is that you can find plenty of digital marketing YouTube channels that show you exactly what goes on behind the scenes.
These channels usually provide in-depth advice that may be useful in your career as a marketer. The digital marketing channels are always linked to blogs, and this can create a wealth of knowledge that can be life-saving for a marketer.
The YouTube channels in existence today additionally respond to the queries sent to them over social media platform, and this makes them relevant and up-to-date. This shows just how crucial and important these channels could be to anyone with thoughts of joining the field.
Despite the existence of many digital marketing YouTube channels, sifting through the thousands of channels might be quite a tiresome task for that enthusiast who wishes to start off on the digital marketing journey right away. While some of the channels are not necessarily marketing advice channels, they have close ties with marketing, offering tips and inspiration and are also educational. This article will therefore focus on a few must watch digital marketing YouTube channels, much to the advantage of both beginner and professional marketer.
1. Jay Baer
[youtube https://www.youtube.com/watch?v=xzICkyJjq8Q]
From the producer of Jay today comes Jay Baer. It is a YouTube channel that focuses on marketing leadership. Just like in his show, Jay offers inspirational marketing tips about marketing, social media, and content among others. From his experience as an inspirational marketing speaker, Jay is significantly retweeted on Twitter. He is also an author and founder of multi-million dollar companies.
2. David Bain
[youtube https://www.youtube.com/watch?v=j7ChQkZ5mSA]
David is an equally talented digital marketer who has gone the extra step even to have a digital marketing radio which helps him reach out to both pros and beginners in the industry. His commitment to creating quality digital marketing videos is seen in the way he uses his professionalism to explain the different digital marketing strategies that you should employ in your business to help it realize success. In addition to this, he also occasionally features other professionals in some of his videos, and this adds up to giving different perspectives on digital marketing. His simplistic style of addressing digital marketing issues is perhaps what makes his channel incredible.
3. Michael Hyatt
[youtube https://www.youtube.com/watch?v=6Kn0v1uu5ws]
Michael Hyatt started a blog several years ago and developed a large following. He is also the former CEO of Thomas Nelson Publishers. He has written a best-seller, “Platform: Get Noticed in a Noisy World” and launched an online site for membership. Michael is not just a random marketing guru that learned from start-ups, but he is an exemplary result of a bright man who knows how to get things done and gives great practical advice. His YouTube channel has a lot of content on leadership and motivation, so if you need something to jumpstart your day, head straight to Michael Hyatt, and he will give you just what you need.
4. Koozai Channel
[youtube https://www.youtube.com/watch?v=-WSg1ZlHoF8]
Koozai is one of the most successful digital marketers out there, and this is evident from the number of clients that have reached out for their services. The team refers to itself as a creative bunch of digital marketing experts, and true to this, most of their videos do indeed feature a number of professionals. Their whiteboard approach equally makes it easy for beginners to grasp concepts much faster as compared to other channels where the expert just discusses a topic. They have tons of content on subjects such as SEO, PPC, Content marketing, and even social media.
5. Social Triggers
[youtube https://www.youtube.com/watch?v=b9qxljHC8VQ]
This particular channel is the handiwork of one Derek Halpern. Derek is an entrepreneur and an expert marketer, using an excellent blend of personal cases studies, academic research and data-driven marketing to get marketing traffic, attract potential customers and most importantly sell his products online. The good thing about Derek’s content is that it could stretch far beyond the parameters of marketing into your real life. You can use his tips to get through daily life.
6. Digital Marketing Institute Channel
[youtube https://www.youtube.com/watch?v=Ye8x-jU0X8U]
While you can expect a lot from the channels that have been previously listed, Digital Marketing Institute Channel offers much more in terms of your personal development through the journey. It features a wide variety of videos that explain why you need their digital marketing courses. In addition, it would be worth to note that most of their alumni are actually working with some of the top brands like Google, Twitter, Unilever, and even Coca-Cola. The channel uses different methods of teaching which makes the learning process fun and exciting.
7. Patt Flynn
[youtube https://www.youtube.com/watch?v=gQE6PcRQtFc]
He’s an American entrepreneur, podcaster and blogger widely famous for his blog “Smart Passive Income.” He is a typical leader by example, as he did a live case study, then went on to successfully start a blog on food trucks and made it a profitable endeavor. Patt is a classic example of someone who is really good at what he does and enjoys it at the same time. He is also a master podcaster, so if you are interested in the same, then you should definitely consider liking his channel. His content would not be exactly ideal for B2B content marketers, but his fun and inspiring content contains enough information to help build a productive marketing lifestyle.
8. Savvy Sexy Social
[youtube https://www.youtube.com/watch?v=w14-nQr9HtQ]
Amy Schmittauer is the brainchild behind Savvy Sexy Social. Even though Amy typically covers a broad range of topics in both her YouTube channel and her website, she does have a lot of content concerning social media. Most of her videos tend to focus on podcasts, vlogs, and how you can use social media channels like YouTube to improve your business. Compared to the other digital marketers that we have looked at earlier, Amy takes a rather different approach in helping people to be better digital marketers. She uses a fun and conversational approach to explaining ideas. This would thus be a great place to start for beginners.
9. Lisa Irby
[youtube https://www.youtube.com/watch?v=JfH5nuioMe4]
Lisa Irby is a revolutionary online marketing leader. She prides herself on being one of the most successful self-made entrepreneurs, especially on matters about web and content creation. Her YouTube videos focus mainly on content marketing, valuable SEO advice, and updates on the latest developments concerning marketing world that are delivered through her opinion pieces. She also focuses on website creation, various aspects of marketing, and product promotion.
10. Hubspot
[youtube https://www.youtube.com/watch?v=oi0JZQECqg0]
Whoever has lost hope in digital marketing should definitely try Hubspot. On YouTube, there might not be much to really get you excited about the digital marketing journey that awaits. However, Hubspot features a wide variety of in-depth certification programs that will surely teach you digital marketing concepts in a way you have never experienced before. The team mainly focusses on making beginners understand the concepts of inbound and outbound marketing before going into the more complex concepts. Hubspot would thus be an excellent channel to try out especially when you are looking for a more 1-on-1 kind of training.
11. Kimberly Ann Jimenez
[youtube https://www.youtube.com/watch?v=Mq9j9hfgCEk]
Kimberly is a content marketing and social media consultant based in the United States. She teaches her audience through her YouTube channel about various aspects pertaining to marketing so that their businesses shift in their favor. Kimberly Ann involves her audience in guidance about different aspects of content marketing and social media including how to use specific SEO tools, how to reach specific audiences, and how to create great content that will be attractive to potential customers.
12. Josh Bachynski
[youtube https://www.youtube.com/watch?v=RBnNoQv4Ud8]
Josh’s approach to digital marketing is highly similar to that of David Bain because it focuses on SEO and he presents SEO in much the same way that David does. His primary focus, however, is the use of SEO and social media to get the attention that your business deserves. He has featured on TEDx to talk about the same topics and occasionally brings guests to some of his videos to further expound on matters related to SEO. Josh’s main advantage is that he is always up-to-date on all issues related to SEO.
13. Digital Marketer
[youtube https://www.youtube.com/watch?v=0LhuD15EkO4]
Armed with both a blog and a YouTube Channel, Digital Marketer goes to great lengths to empower its viewers with all the right information regarding digital marketing. The channel even went ahead to create the #AskDM hashtag where the host responds to questions that have been sent over social media. This makes it an easy to follow channel with readily digestible information. Also, it helps the channel remain relevant as it provides up-to-date content. The way he breaks down complex digital marketing concepts into easy to understand information makes his channel worth your time.
14. Gary Vaynerchuck
[youtube https://www.youtube.com/watch?v=x2sEkQYBl7c]
Limiting Gary Vaynerchuck to digital marketing alone would be such a mockery of his talent and prowess. He calls himself a serial entrepreneur, but he is in fact much more than that. Gary’s videos will not only push you to become useful in the digital marketing space, but it will also propel you to becoming a strong force in life as his videos are more about self-development and how your mindset affects how you view life and success. If you haven’t already looked him up, then you probably don’t know what you are missing.
15. Google Analytics
[youtube https://www.youtube.com/watch?v=uPZSSdkGQhM]
How could the list of YouTube channels be complete without the mention of the almighty Google Analytics? With over 87,342 subscribers, Google Analytics is the official YouTube channel that teaches how actually to use YouTube for digital marketing. However, Google Analytics slightly goes beyond the border as it is useful in monitoring the activities of a website including web traffic. It is a good idea to subscribe to Google Analytics so that you can stay in the know about the latest updates in Google Analytics.
16. Backlinko
[youtube https://www.youtube.com/watch?v=vEgW25BRYrg]
Honestly, you might not get a lot of content when browsing through Backlinko’s YouTube channel. However, Brian Dean, the founder of Backlinko, has something entirely different for you on his websites. He is mostly a SEO guru, and his YouTube videos try to show how SEO has helped him grow to be successful. Back in 2008, he confessed that he did have trouble mastering SEO, but as his track record now reveals, he has mastered the art of SEO, and this makes his channel and his websites a “must visit”.
17. Moz (Whiteboard Friday)
[youtube https://www.youtube.com/watch?v=ditAueB3Iuk]
Moz is the official YouTube channel of moz.com with 6,184 subscribers. Moz is a Seattle-based company that specializes in the sale of SEO tools and analytics software. Moz allows the most famous SEO experts and online marketers to share their views with the channel’s subscribers, who are most likely marketers. The channel makes use of short and engaging whiteboard presentations, hence the name, Whiteboard Friday. These sessions are not only entertaining but also informative as they are well-packed with useful online marketing tips.
If you are interested in inbound marketing, this is probably the best place to start learning from. This is not to say that Moz does not offer more. Moz is still an excellent resource that contains a lot of information, especially for those looking for digital marketing pointers, whether as a customer or a marketer. To top it up, Moz has an interesting blog where a marketer can combine information from the channel to come up with the best version to solve digital marketing issues.
Conclusion
Digital marketing is quickly growing in today’s world, and YouTube has only made things easier to rise the ladder. By subscribing to some or all of the YouTube channels that have been discussed above, you will benefit from the rich content that will help you as an everyday marketer to understand the market and its challenges. These channels have become an important part of creating content, getting marketing tips and thus, are a big help to marketers.
