Your Exceptions Are Becoming the Business Model
Each custom request closes a deal. Together, they change your company.
AI Moved the Advantage to Proof
The economics of differentiation when building stops being the hard part.
The Adaptable Founder Prefers Uncertainty
Uncertainty is a startup’s home ground.
When Craft Becomes Routine
The practices that built your company are still running. The reasons are not.
Decide Fast Without Consensus
You do not need agreement. You need a decision.
My Journey as a Scholar-Practitioner
From practitioner to researcher, and back again.
Traction Is the Absence of Surprise
A loop you can predict beats a loop that is growing.
Your ICP Is an Elimination Rule
A definition that has never cost you a deal is a description.
Advertising Is Not the Opposite of Marketing
The useful line is not between the two. It runs through advertising.
Porter’s Five Forces Answers a Different Question
Founders ask whether to enter. It answers who profits if they do.