Which Digital Marketing Hat Should You Wear?

Digital Ladder is an industry-first Digital Marketing Psychometric Test designed to identify the right Career for you.

Why Take this Test?

Choosing what to do in your life can be a tough decision. 

There’s a lot to pick from and we want to help you make the right choice. 

Many times we fall into jobs out of convenience. Other times we choose purely based on the income potential. 

A career in digital marketing will give you a secure income as well as the chance to progress and enjoy yourself in the process. 

However, if you aren’t passionate about the specific job you are doing, you will experience a lot of stress and frustration along the way. 

But it doesn't have to be that way. 

You will spend nearly 80% of your life at work. So you have to make sure that during this time you are doing something you are passionate about! 

That’s why we don't take this assessment lightly. 

Unlike most self-assessments that last 15 minutes and give generic information, the Digital Marketing Career Assessment examines every aspect of your personality, desires, and behaviours to help you find you ideal career. 

  •  Test which DIGITAL CAREER PATH suits your personality, strengths and natural talents.  
  • Get an individually CUSTOMIZED REPORT that breaks down which marketing career is ideal for you and WHY so you can land the HIGH PAYING JOB or clients of your dreams. 
  • Discover the team role that BRINGS OU YOUR STRENGTHS and which marketing field will allow you to take on that role so you can avoid clashes with your colleagues AND succeed faster than your competition. 
  • Learn whether you make your best decisions when you use your LOGIC OR FEELINGS and which digital marketing field needs your skills. 
  • Get the chance to WIN A FULL SCHOLARSHIP so you can become a professional digital marketer in 6 months or less even if you don’t have any experience.  
  •  *DIGITAL PRINTABLE CERTFICATE to Show your Employer Why You Are The Right Fit For the Job Role

Explore your personal assets and contributions within a TEAM: 

  • Do you generate ideas or devise strategies to implement ideas? 
  • Do you work best when you cooperate with others or when you are alone? 
  • Are you a leader? 
  • Does competition motivate you? 
  • Can you adapt to new environments? 

Why Digital Marketing?

Digital marketing is the fastest growing industry. 

With a whopping 30% growth rate, there will be more than 150,000 digital jobs by 2020 and not enough digital marketers to fill them. 

The Digital Marketing Talent Gap is Huge, the Skills are Infant and Talent is Slim

OMI, in partnership with ClickZ and Kelly Staffing, reveals Fortune 500 companies and global agencies face a serious digital marketing skills shortage. 

Separate research conducted by Fractl and Moz (in which they mined over 75,000 job listings posted on Indeed.com during June 2015) found that marketing skills are in fact in high demand—but hiring managers are struggling to find talent.

In fact, large brands are not acheiving desired output from their marketing teams and potentially missing out on market share.

According to a report by The Economist Intelligence Unit and Marketo, emphasis was placed on acquriring these qualities to bridge the talent gap.

  • Digital marketing is the career for you even if you have no idea what is it about or where to start.
  • Maybe you are a high school student who is inspired by social media and the idea of marketing online.
  • Or, you currently working in a different field and are tired of having the same routine every day with no opportunity to progress or push yourself and try new things. 
  • Possibly, what you were doing at age 22 is no longer fulfilling you. 
  • Maybe your current job, company and work colleagues have become too frustrating. 
  • Maybe your current job is causing you a lot of anxiety and doesn’t give you enough time to spend with your family or to take on that hobby you’ve always wanted to. 
  • Don’t miss out on this opportunity to jump into a career that is both fun and on demand.
  • But, before you make the jump, read on to find out how this digital ladder can hep you.

What is Digital Ladder ™

Digital Ladder™ is an Industry First Psychometric test which is designed to identify a suitable role in digital marketing based on the personality characteristics and aptitude (or abilities).

Designed by Qulified Psychologist & Digital Marketing Career Coach

It is an advance unbiased test designed by an expert Psychologist specialized in Psychoanalysis & Neuro Linguistic Programing (NLP), and a digital marketing career and leadership coach.

Based on Four Personality Models to build a Proprietary Testing Tool

Digital Ladder is based on the following personality models Myers–Briggs Type Indicator®, The Big Five, The Belbin Team Inventory, and The Clifton Strengths Finder. With over 210+ quesions, this test is unlikely to miss any personality trait.

Imagine Having a CLEAR CAREER PATH Identified For You.. Taking the PAIN of "Figuring it Out" and "Second uessing" Out of the Equaion..



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$1199 $299.00*

*Limited time offer. Specal discount for Universites & Digital Marketing Institutions 

How is this Digital Marketing Career Assessment Accurate? 

Our proprietary tool is based on four different personality models that helps identify the right digital marketing field to the customers.

The Myers–Briggs Type Indicator®, that examines your psychological preferences, how you become aware of yourself and the world and how you use that awareness. 

We use this information to tell you which digital marketing field matches and enhances your natural tendencies. 

  • Are you an introvert or an extrovert? 
  • Do you make better decisions when you use your logic or your feelings? 
  • Are you filtering information using facts or your intuition? 
  • Do you function better when you stay open to new information or when you come to conclusions?

The Big Five personality traits, that has been a robust psychometric test for over 26 years. The Big Five define how different people respond to different situations. 

In the Digital Marketing Career Assessment, you will learn which marketing field is in alignment with your personality traits. 

  • Are you open to and enjoy new experiences? 
  • Are you insightful and imaginative? 
  • Are you reliable and organised? 
  • Are you assertive? 
  • Are you cooperative and compassionate? 
  • Are you empathetic? Or are you distant? 
  • How do you manage your emotions? 

The Belbin Team Inventory, that identifies the different behaviours you are likely to demonstrate in the workplace. This set of behaviours belongs to specific team roles. 

The Digital Marketing Career Assessment defines your ideal team role and connects it to the digital marketing career that will allow you to take on that role. 

  • Are you an idea generator? 
  • Do you work best when you cooperate with others or when you are alone? 
  • Are you the one who does the networking? Are you a leader? 
  • Are you the one who comes up with the best plan? 
  • Do other people rely on you for an objective point of view? Can you bring the best out of other team members? 
  • Do you challenge others or accept them as they are? 
  • Do you have an eye for detail? 

The Clifton Strengths Finder, that assesses what makes you unique and what are your talents. Once you are aware of your talents you can turn them into strengths and use them so you can thrive in lfe.

The Digital Marketing Career Assessment gives you a list of your top strengths and shows you which career will allow you to leverage them so you can reach your full potential. 

  • Are you naturally good at resolving conflicts? 
  • Is it easy for you to connect with other people? 
  • Are you ambitious? 
  • Do you take action to get what you want? 
  • Can you adapt to new environments? 
  • Are you smart? Do you have charisma? 
  • Does competition motivate you? 
  • Do you see patterns and connections where other people can’t? 
  • Can you plan for the unexpected? Are you careful or impulsive? Are you a visionary? 

How Does the Digital Marketing Career Assessment Work? 


Take the Digital Marketing Career Assessment. 

This is an online multiple choice psychometric self-assessment that you can take from the comfort of your own home. 

  • It can last 1-2 hours, depending on your speed. 
  • It is fun, entertaining and incredibly easy! 
  • You don't need to solve any problems.

Simply choose the answer that applies to you the most, click it and move on to the next question.


Get Your Personalised Report 

As soon as you finish the assessment, the algoithm will examine your answers and generate a report which wil be emailed to you. 

This report includes very specific feedback on: 

  • Your personality type. 
  • Your core individual strengths. 
  • What makes you truly unique. 
  • How you interact with other people and form relationships. 
  • Your ideal role within a team. 
  • The digital marketing field that will allow you to use your natural assets effortlessly. 
  • An outline of your day-to-day tasks and life as a digital marketer in your appointed career. 
  • And the next 3 steps you need to take so you can become a digital marketer in no time. 


Win Our Scholarship to Become a Certified Digital Marketer 

How many people can win this scholarship? 

1 out of every 30 people who take the Digital Marketing Career Assessment will win the scholarship and become a certified digital marketer on our dime. 

What do I have to do to win the scholarship? 

We want to make sure that we invest in someone who is really passionate about digital marketing and can really benefit from this opportunity. 

All we need from you is to complete the assessment and then send us a short email (400 - 600 words) telling us why you are the right person to get our fully funded scholarship.

Where do I send my email? 

Ater completing the assessment, you will receive an email from us with your results and personalised report. 

Simply reply to that email and let us know what you liked about our assessment and why you want to be a digital marketer. 

$1199 $299.00*

*Limited time offer. Specal discount for Universites & Digital Marketing Institutions 

What's up with the Free Scholarship?

Hafz Muhammd Ali's mission is to help the digital marketing industry flourish by nurturing the best digital marketers this era has ever seen.  

In the words of Hafiz Muhammad Ali, founder of Omnicore Group: 

“Nothing inspires me and motivates me more than helping our students achieve their goals, reach their full potential and realise who they are. Knowing what you want to do in your life is the secret to a successful and fulfilling career.” 

That’s why Hafiz Muhammad Ali is giving away a full scholarship so you can get a digital marketing certification from the most renowned digital marketing institutions.  

Professional Diploma in Digital Marketing by the Digital Marketing Institute. 

The Digital Marketing Institute is the global certification body for Digital Marketing education. 

The Professional Diploma in Digital Marketing offers an in-depth understanding and a qualification in all digital marketing fields so you can excel at your digital career. 

  • Course value: $2018/£1560 
  • Study Time: 30 hrs 
  • Final Exam: 3 hr Multiple Choice Exam 
  • How you Learn: Video lectures, Practical Exercises, Online Tutor, Self-Paced E-learning. 

Professional Certificate by The Institute of Direct and Digital Marketing 

The Institute of Direct and Digital Marketing offers qualification programmes for those who want to become experts and specialise in a specific digital marketing discipline. 

  • Course value: $1941/£1500 
  • Study Time: 6 months 
  • Final Exam: 2x 1hr Multiple Choice Exam 
  • How you Learn: 24/7 Access to Course Materials, Email Support, Study Package, Self-Paced E-learning

*The choice of certification depends on the availability of each institution.  

What People Say about The Digital Marketing Career Assessment 


"I have an MSc in Finance and Investment but I’ve always wanted to become a digital marketer. 

After taking this assessment, I had a crystal clear picture of how I can use my talents to succeed and stay ahead of the competition. 

Now I have my own digital marketing company and business is booming. " 

Nicolaos M. 

Digital Marketer at www.nicolaos.com 

testimonial psychometric assessment

"I was trying to find out how I can get a job in digital marketing without having any experience. I was feeling hopeless and then I bumped into this assessment. 

In the beginning, I hesitated because it was too long and I thought how can they really know what’s right for me? 

But when I finished the test and I got my results I knew that the career they suggested was the one for me! I am content marketing! 

The assessment was really fun and I learned a lot about myself too. Best thing, the report, in the end, leaves no questions unanswered and it tells you how to get started. 

Now I know exactly what to do to start my career. Thank you."

Julia G. 

Content Marketer in progress

Your Spot

This spot is reserved for you.

 If you are aspiring digital marketer, this psychometric test is designed to identify the right Career for you.

Jane Doe

Asping Digital Marketer 

$1199 $299.00* 

*Limited time offer. Specal discount for Universites & Digital Marketing Institutions 

Frequently Asked Questions (FAQs)

1. Why do I need to take this test?  

You will spend nearly 80% of your life at work. So you have to make sure that during this time you are doing something you are passionate about.

2. What is the validity of this test?  

We have developed this test based on Leading Personality Models of the industry; Myers–Briggs Type Indicator, The Big Five Personality Trait, Belbin Team Inventory, and The Clifton StrengthsFinder to make 

3. How long does it take to perform this test?  

Our analytics shows that an average user completes this test anywhere from 45-60 minutes.  

4. Can I take a break during the test?  

Yes, there is no time limit on this test. In fact, we suggest having a cup of coffee and take break in between. However. you are eligible to perform this test within 24 hours.

4. How many questions should I expect in this test? 

Our memory bank includes around 1000 questions of which 210+ questions will be included in the test at random according to the answers you choose as you go.

5. Is this test accurate? 

This test is made by a team of industry experts that includes a Certified Life coach, Qualified Psychlogist, Industry Neuro-linguistic programming expert, and team of digital marketers who has experience of more than a decade.

6. How can this test help me grow in digital marketing? 

The test not only helps answer which field of digital marketing is right for you but also tell you how to move forward by providing suggestions on which books you shoud buy, blogs that you should read and influencers you should follow.

7. Why you created this test?

As someone who had troube figuring out the digital marketing industry, I made this test to give back to the industry. In fact, I am giving away free scholarship to help aspiring marketers move forward in digital.

8. How can I win the scholarship?

1 out of every 30 people who take the Digital Marketing Career Assessment will win the scholarship.

All we need from you is to complete the assessment and then send us a short email (400 - 600 words) telling us why you are the right person to get our fully funded scholarship.

About Hafiz Muhammad Ali

Hafiz Muhammad Ali a Digital Marketing Career & Leadership Coach and a serial entrepreneur (4x). 

He holds Msc Degee Digital Marketing Leadership an is certified by MarketMotive in Digital Marketing & University of Cambridge in Life Coaching. 

He started his career a $90 loan and it took him years to identify the right career path for him. Now his mission is to help aspiring digital marketers get a kickstart in their career through this tool and a book he is currently writing as a way of giving back.